B2Beacon

B2Beacon is a free educational resource that provides how-to guides and insights that will help users propel their Company Buying Journey approach to develop the right content and connect with their users as they walk through each phase of their journey. The challenge was to visualize the journey into intuitive sections for the user to understand: Explore, Evaluate, Purchase, Experience. We designed the website and digital marketing materials such as banner ads and an eBook.